​​PROBLEM
Hormel Real Bacon Toppings is a convenient, everyday pantry product that struggles to feel exciting or premium in the way consumers think about indulgence.
 

​Copywriter: Adam Jackson

Executive Creative Directors: Michael Lee and Christopher Munnik

INSIGHT
Luxury doesn't always have to be grand. A small, genuine touch of something real and delicious can be just as indulgent as anything high-end and a lot more accessible.

SOLUTION
A social campaign that playfully repositions bacon toppings as a luxury item — pairing the product visually with champagne bottles, wine, and designer handbags — to reframe a sprinkle of bacon as the real indulgence.