We were tasked to create an donor loyalty program for the Canadian Red Cross. We've created the Give More app, where monthly donations bring monthly rewards. Rewards that reflect your chosen cause and different tiers to level up to, gains users better rewards. We've also created a campaign highlighting how it gives to be a Red Cross donor.
In collaboration with Candy Choi, Janelle Choi, Magali LaFleur
Awards: OCAD U Master Finalist - 4th Place